As Management Information Systems (MIS) represent a multidisciplinary field that integrates both technical and behavioral approaches—commonly referred to as a sociotechnical system—this course emphasizes the behavioral perspective. Undergraduate students will explore the psychological, cultural, and technological factors that shape consumer decision-making. Core topics include the foundations of consumer behavior—buying, having, and being—as they relate to choosing and using products to create and communicate identity.

The course also highlights the critical role of MIS environments—such as online communities, social networks, information search systems, internet retailing, and artificial intelligence (AI)—in analyzing and influencing consumer behavior. Through this multidisciplinary lens, undergraduate students will gain the behavioral foundations necessary to design effective digital systems and support strategic, data-informed business decisions.

This course consists of two main components each week: content sessions on Mondays and case discussions on Wednesdays. Undergraduate students will learn to apply their knowledge to real-world problems through a variety of case studies.