中正大學課程大綱
Managerial Economics管理經濟
一、課程概述
1. Following the Microeconomics and Management courses, continue to help management, finance and economics students to acquaint the fundamental principles and analytic tools of Microeconomics.
2. To study the pricing policy for the alternative market structures and the business strategy at different situations using economic theories.
3. To explain the real world economic phenomenon and to relate economics theory to business problems.
4. The big change of my teaching pedagogy in this semester is I am going to use AI and ChatGPT regularly in the lecture. I used to lecture the content of each subject in every class. Instead, I am going to ask you to use your cell phone or laptop computer to search the content of subject in the class and answer my questions during the class. Your participation is very important and it is your responsibility to have proper smart phone or laptop computer in each class. Short notes and PPT of each chapter from the textbook will also be provided on e-course before or after each lecture.

二、課程大綱說明文件2025 Fall Class Schedule EMBA.xls
2025 Fall Managerial Economics EMBA.doc
三、教材編選
四、教學教法
五、評量工具
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