中正大學課程大綱
Introduction to Business企業概論
一、課程概述
Explore the various functions in a firm and understand the linkage among the functions such as Marketing Management, Human Resources Management, Strategy management, Production Management, Finance Management and Information Management. Understanding the business-function system is the foundation of learning the management-function system. After this course, students are expected to have the basic understanding about a “business.”.
二、課程大綱說明文件企業概論課程大綱 2026 09.docx
三、教材編選
四、教學教法
五、評量工具
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