1. Introduce the purposes and scopes of studying business administration.
2. Explore the various functions in a firm and understand the linkage among the functions such as Marketing Management, Human Resources Management, Strategy management, Production Management, Finance Management and Information Management. Understanding the business-function system is the foundation of learning the management-function system. After this course, students are expected to have the basic understanding about a “business.”.
3. Build up a learning community a good learning and a good learning habit at the individual level.
4. Introduce the strength and expertise of different business professionals.