This is an introduction course in organizational communication that covers basic topics in organizational communication scholarship and practice. This course examines the theory and research on the communication process in organizations. Functional and interpretive theories and applications are explored. This course also introduces the theory and practice (mainly through case studies) used by organizations to plan, develop, implement and evaluate a variety of communication strategies and tactics used from both an internal and external communication perspective. Particular attention will be given to how Public relations can be used to generate goodwill.