This course reviews Marketing theories, looking into how educational institutions effectively produce and promote their products to their target customers. Some key topics including STP, 4P, Internet Marketing, Social Marketing, Word-of-Mouth Marketing, and O2O Marketing will be discussed.
This course provides students with a basic concept about Marketing within the context of educational settings. Students will discuss practical cases in the class and share their opinions on particular Marketing topics with all the participants. After the course, students will know more about how to plan and implement a Marketing program within the context of educational settings.