行銷策略與消費者趨勢動態分析課程的主要目的是探討市場趨勢與分析，並了解如何制定有效的行銷策略以應對這些趨勢。課程內容將涵蓋以下幾個重點：
• 市場環境及趨勢分析：了解市場分析工具及如何識別並解讀市場中的各種趨勢
• 消費者行為研究：學習消費者行為的重要理論，並深入了解消費者的需求、偏好和購買決策過程，並學會如何透過市場調查收集這些資訊。
• 行銷策略規劃：基於市場趨勢和消費者行為分析，學習如何制定有效的行銷策略，包括市場定位、品牌建立、廣告推廣等。
• 數據分析與應用：了解當前數據分析之工具，並學習如何將數據洞察應用於行銷策略中。
• 案例研究：透過實際案例的分析，了解不同企業是如何應對市場變化，以及他們的行銷策略如何成功或失敗。
"Marketing Strategy and Consumer Trend Analysis" is a course to explore market trends and analysis, and to understand how to develop effective marketing strategies to address these trends. The course content will cover the following key points:
• Market Environment and Trend Analysis: Understand market analysis tools and how to identify and interpret various trends in the market.
• Consumer Behavior Research: Learn important theories of consumer behavior, gain a deep understanding of consumer needs, preferences, and purchasing decision processes, and learn how to collect this information through market research.
• Marketing Strategy Planning: Based on market trends and consumer behavior analysis, learn how to develop effective marketing strategies, including market positioning, brand building, advertising promotion, etc.
• Data Analysis and Application: Understand current tools for data analysis and learn how to apply data insights in marketing strategy.
• Case Studies: Through the analysis of real cases, understand how different companies respond to market changes and how their marketing strategies succeed or fail.