| 一、課程概述 | This course will provide students with practical tools to address the following questions: How does branding influence consumer behavior? What is brand equity? How can I build brand equity? How should I measure brand equity? How can I leverage my brand equity? How should I manage my brand equity over time ? What is brand equity? How can I build brand equity? | ||||||
| 二、課程大綱說明文件 | 09112025 Syllabus Fall.pptx | ||||||
| 三、教材編選 | |||||||
| 四、教學教法 | |||||||
| 五、評量工具 | |||||||
請尊重智慧財產權，不得非法影印教師指定之教科書籍 | |||||||