中正大學課程大綱
Managerial Economics管理經濟學
一、課程概述
1. This is an EMI course so the lecture will be in English. Student class participation, homework, cases studies and project presentation should also use English. Following the Microeconomics and Management courses, continue to help management, finance and economics students to acquaint the fundamental principles and analytic tools of Microeconomics.
2. To study the pricing policy for the alternative market structures and the business strategy at different situations using economic theories.
3. To explain the real world economic phenomenon, learn Taiwan development experiences in Semiconductor industry and Capital Market in the last 50 years and to relate economics theory to business problems.
二、課程大綱說明文件2026 Fall Class Schedule BBA.xls
2026 Fall Managerial Economics BBA.doc
三、教材編選
四、教學教法
五、評量工具
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