With concern about technology’s impact on society, this course focuses on theoretical understandings about new media and its relations to modern economy. There are two sub-fields for learning: medium theory and data-driven economy. As modern medium facilitates hyper-connectivity and communication between humans and things, we have been experiencing non-stop change of way of living, which would be understood via political economic perspective. Based on the fundamental theories covering the related topics, latest researches are considered for discussion and advanced learning. After that, students shall have critical perspective about the new relationship between human and (smart) machine, the opportunities and threats for current media business, and the possible future of modern economy.