This course is designed to enhance students’ integrated communication skills for use in business settings. By engaging with authentic listening and reading materials, students will primarily gain knowledge in various marketing topics, including marketing plans, international customer communications, market research, branding and promotion, and digital marketing. The textbook features realistic text types that help them focus on the language and structures necessary for working in a business environment. Throughout the course, students will also participate in a variety of oral and written activities that require the use of complex workplace language, before, during, and after meetings. Through simulated tasks conducted in English, students are able to refine skills to become more proficient users of Business English.