對於古典文學在當代文創產業的再生產，探討臺灣文創吸收古典元素，結合在地特色與當代語境，實現古典文本的創造性轉譯。課程著重分析文創作品如何轉化古典文學的思想內核、藝術表現與美學形式，建構地域差異性與文化獨特性，進而拓展其進入全球文化市場的發展潛力。透過具體案例解析，討論流行歌曲對神話元素的運用、敘事母題的傳奇化演繹、文化符號的美學設計，及跨媒介敘事的轉譯。藉此引導理解並掌握文本基礎、創意轉化與技術賦能，培養古典文本分析、文化詮釋、創意改編及跨媒介轉譯的能力。

This course examines the reproduction of classical literature within contemporary cultural and creative industries, exploring how Taiwan’s cultural and creative works incorporate classical elements and integrate them with local characteristics and contemporary contexts to achieve the creative transformation of classical texts. It focuses on how such works reinterpret the intellectual core, artistic expressions, and aesthetic forms of classical literature to establish regional distinctiveness and cultural uniqueness, thereby enhancing their potential to enter the global cultural market. Through specific case studies, the course discusses the use of mythological elements in popular songs, the legendary reinterpretation of narrative motifs, the aesthetic design of cultural symbols, and the transmedial adaptation of narratives. Students will develop an understanding of textual foundations, creative transformation, and technology-enabled innovation, while cultivating their abilities in classical text analysis, cultural interpretation, creative adaptation, and transmedia translation.